Home Buyers: 4 Tips for Maximizing ROI

If attracting more home buyers is a top priority for you this year then it is critical to get the most out of your marketing budget as you can. So how can you maximize your ROI?

Build Credibility

The more credibility your brand and online presence has the easier it will be to close deals and raise the conversion rates of all of your marketing efforts. How can you accomplish this? Visuals can certainly go a long way but it requires a lot more than that. Forget old style written testimonials on your website no one trusts them anymore. Opt for video testimonials instead. However, perhaps the most productive efforts you can make are to ensure your build trust by clearly displaying your contact information and showing off your expertise through blogging and writing. The more faith prospective home buyers have in you when they call the less resistance you will encounter and the faster you can close them.

Respond Quickly

Real estate agents are notoriously horrible at responding to inquiries promptly. This is a great opportunity for real estate investors to get the edge by committing to and building a system which enables home buyers to get immediate responses and answers. Be the first to connect and get buyers committed to working with you and buying one of your investment properties before the competition even gets back to them.

Toll Free Numbers

Real estate investors could well find that utilizing toll free numbers could be just what they need to increase the ROI of all marketing initiatives this year. With 30-60% increases in direct response rates, enhanced branding benefits and higher conversion rates Toll free numbers alone can add double or triple digits to your returns.

Targeting

There are many types of marketing you can do that will produce hundreds of inquiries from hopeful home buyers and other investors. However, wasting your time with endless contacts who are not a match for your homes or business model is just foolish and will burn you out. Improve your targeting and only speak with those who qualify and want to do business with you.